Leader in production and distribution of ice cream and frozen food
Frikom is a brand known for production and distribution of ice cream and frozen food. Its leader position is maintained by continuous innovation and the creativity of its brand portfolio.
Frikom created a dessert ideal for cold winter days. Soft Ice Cookie was indeed a creative idea, but the challege came from the consumer perception of Frikom’s products being summer-oriented. Our goal was to make the brand compelling despite the established reputation of the client.
We turned to stop-motion again, this time producing four videos that aired on social media within a timeline of one month. Each of the video featured a combination of 2D and 3D animation. The videos were imagined as an origin story of Soft Ice Cookie. Beginning with a miniature factory within the desert cup and finishing with the showcase of ingredient’s resilience, the campaign established the novel brand as an innovation to the market.
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Number of eaten Soft Ice Cookies
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Here at Represent Communications, we hold a passion for brilliant ideas and the execution that brings them all together in on beautiful experience.