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Leader in production and distribution of ice cream and frozen food

Story

Frikom is a brand known for production and distribution of ice cream and frozen food. Its leader position is maintained by continuous innovation and the creativity of its brand portfolio.

Challenge

Frikom created a dessert ideal for cold winter days. Soft Ice Cookie was indeed a creative idea, but the challege came from the consumer perception of Frikom’s products being summer-oriented. Our goal was to make the brand compelling despite the established reputation of the client.

Solution

We turned to stop-motion again, this time producing four videos that aired on social media within a timeline of one month. Each of the video featured a combination of 2D and 3D animation. The videos were imagined as an origin story of Soft Ice Cookie. Beginning with a miniature factory within the desert cup and finishing with the showcase of ingredient’s resilience, the campaign established the novel brand as an innovation to the market.

Results

Number of views

300

K
Number of videos

4
Number of eaten Soft Ice Cookies

100

Let’s work together

Here at Represent Communications, we hold a passion for brilliant ideas and the execution that brings them all together in on beautiful experience.

Leader in production and distribution of ice cream and frozen food

Number of views

Number of videos

Number of eaten Soft Ice Cookies

Let’s work together