Work / Hemofarm

The Most Important Call in Life


The Most Important Call in Life is the campaign implemented by the Hemofarm Foundation, in cooperation with the Ministry of Health. The campaign was launched in 2016, in the aim of raising awareness about the importance of increasing a number of donors and transplantations in the country. In 2005, Serbia was at the bottom of the list of European countries in regard to the number of donor cards. With an important task of increasing the number of transplantations and reducing the waiting list, the campaign required a multi-layer approach: out of home advertising, PR and lobbying. The ultimate goal was Serbia’s accession to EUROTRANSLANT, the organisation of European countries with a unique waiting list, and the adoption of the Law on Organ Transplantation.