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Great experience in providing all kinds of Logistics Services

Story

The Represent Communications team developed a complete Regional Digital Strategy and SEO plan for Nelt LSP that provides logistics services to customers from various industries. The strategy covered activities in 4 countries in the region (Serbia, Bosnia and Herzegovina, Montenegro and Macedonia). All activities were intended for companies who need these services and B2B as the main target audience.

Challenge

Nelt LSP needed a regional positioning that will help in improving sales and increase an awareness of services provided and online audience.

Solution

We’ve performed a complete website scanning in terms of SEO and content presence. A separated SEO Guideline document was prepared and implemented which included directions for improvements for the current website in three languages (Serbian, English and Macedonian). We have covered the following communication channels in the regional digital marketing strategy: website, Google AdWords, Facebook and LinkedIn. Nelt LSP started receiving more direct visits on the website resulted from the active campaigns. The remarketing Display campaigns performed well in all countries, and gained more than 100K website sessions. In parallel with display campaigns, we’ve performed also a Search campaign with a complete new keyword structure for all four languages/countries.
All the social aspects were covered.

Results

Building brand awareness

Nelt LSP as a reputable company became more present on digital channels which resulted with increased service recognition online.
Correct messaging

We used appropriate messaging for all services that we’ve managed campaigns for and tried to make a difference for each: Custom, Warehousing, Custom Clearance, Conops, Distribution, etc.

Let’s work together

Here at Represent Communications, we hold a passion for brilliant ideas and the execution that brings them all together in on beautiful experience.

Great experience in providing all kinds of Logistics Services

Building brand awareness

Correct messaging

Let’s work together