The Agency popularized the parenting schools, as well as the Ministry of Health’s support, through simple and compelling content. Our goal was to inform pregnant women, parents, and future parents of the subjects which are key for the initial steps of parenthood. By emphasizing the credibility and expertise of medical staff, we established the parenting schools as institutions where parents can overcome any challenges they might face. The campaign was a prominent success in local and national media. Activities were implemented in multiple phases: announcement of cities which were to host the parenting schools, visits to local clinics, school openings, and organization of advisory boards in schools. Additionally, the online community provided extensive support to the initiative by sharing personal experiences in the first years of parenthood.