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Building an integrated campaign in digital media

Story

Tikkurila is the leading Nordic paint company manufacturing raw materials that meet the highest quality standards. Under the circumstances of a reduced volume of activities, in an unstable and unregulated market, we had to find an innovative niche for promoting the Tikkurila brand values.

Challenge

Our aim was to increase the visibility of the Tikkurila brand in digital media by promoting the brand values through inspirational storytelling. Additionally, we designed the campaign to inform the public in an unobtrusive manner about the Tikkurila products and their interior and exterior usage.

Solution

The integrated campaign was run alongside the TV show Život u boji sa Milevom Pavlović (eng. Life in color with Mileva Pavlović). With the central premise of connecting colors and different lifestyle topics, the show aired twice a week. It covered topics of general relevance, reestablishing life values, and motivating people to ponder the critical issues. The concept demanded original scenography, innovative topics, and relevant studio guests. With the backdrop set up in this way, we aired three subtle product promotions packaged as reports: The Place I Love, Transformation, and Interior and Exterior Use of Color.

Results

Discreet, but consistent

Highlighting of the brand has established a strong association between Tikkurila and colors among the audience.
The show recorded high viewership share.

More than 1500000 people on Facebook got in touch with our content, exhibiting an engagement rate of 18%.
Instagram exploded

with 4205 followers, over 1500000 impressions, 2300 comments, and almost 2 million story views. Overall, Život u boji brought more than 5000 positive comments and reviews in a very short period of time.

Let’s work together

Here at Represent Communications, we hold a passion for brilliant ideas and the execution that brings them all together in on beautiful experience.

Building an integrated campaign in digital media

Discreet, but consistent

The show recorded high viewership share.

Instagram exploded

Let’s work together