Event communication started a month earlier, establishing a continuity. The Agency organized TV appearances, magazine and web columns, as well as daily paper interviews. The fact that the event gathers a large number of personalities from business, politics, and culture contributed to high interest from the TV stations. The organizer’s statements have been prepared beforehand, putting the emphasis on Serbian Manager Association, as well as their activities and yearly highlights. The statements have been sent immediately after the event ended. To increase the visibility of the winners, we organized a number of TV appearances and paper columns after the event.